Thursday, August 4, 2011

Facebook pushing advertising into Your Friend Feed

For those of you not yet alarmed by the growing problems of the big blue beast, here is one more interesting add on -feature interfering your social enjoyment: Facebook is planning to integrate shameless advertising into your Friend Feed. Yes, in the middle of your lifeline. In other words, if you think you can escape and ignore those agonizing ad slogans on the side, think again. Think of tacky Viagra ads popping up in the middle of ogling at your friends whereabouts. And there will be no way to hide those pesky lines. Yes, a mass of people will probably object. But will they abandon ship?

With over 750 million users and growing, the chances are good old Zuckie just simply doesn´t care what we think. Why should he? At this point, the beast of a company is mainly interested in generating income, in masses. We, the people, are commodity being sold to the advertisers. This is nothing new, it is how most of the privately-owned media works. But has Facebook grown to be something more than just a medium? A virtual living room consisting of our social life, private information, desires, loves and hates? If you change your status into single, would you object to condom ads popping up in your feed? Heck, they already introduced the idea of announcing your unborn child, so what is off-limits anymore?

E.B. Boyd from Fast Company already announced Facebook´s new partnership with the Nielsen company in creating an Online Campaign Ratings -system, which basically observes the demographic data behind ad usage within the network. Who is viewing and what; much like what Nielsen has done so far with measuring television use. This is clearly just the start. 

One might say that ads aren´t cool, but then again, is Facebook cool anymore? Has the fickle aura of hipness shifted and traveled over the rainbow somewhere like the Google+circles? What do you think?


No comments: