Thursday, January 12, 2012
Feeling those gums going tender? A slice of horror in a commercial. But this is nothing new. Let´s have a look at the olden goldies.
That dust sure is a monster. Because we just cannot be clean enough, every gal needs a dose of radioactivity!
Fear of failure, or how they say "feared self", is the engine driving most of the marketing of cosmetics.
Anti-wrinkle creams, soaps, teeth whitening strips, line-control eye balms... Do we really need them, or do they even work? Or are we actually resorting to the "aid" offered to us because we _fear_ what might happen otherwise? L´Oreal states that "I am worth it", but am I worth more that gasping every single tube and case they are pushing as a boost for self-esteem? Like it or not, the message is that we are simply not acceptable without the chemicals on our skin. Be it radioactivity, DDT or parabens.
Unilever´s "Dove" -products gained a lot of good PR with their message of "real" beauty and decision to use "real" women on their advertising. This was, however, another case of smoke and mirrors. Pascal Dangin , the magician of a photoshopper, came forward to admit that "a lot" of photoshopping was needed and performed on the raw images of "real beauties".